Card holder



E. H. TAYLOR CARD HOLDER June 2, 1942.

Filed March 17, 1941 I I I I l I I l l l EW/A/G h. 720 4, 0/6

I N VEN TOR.

Patented June 2, 1942 CARD HOLDER Ewing H. Taylor, Dallas, Tex., assignor to W. S. Carter, Dallas, Tex.

Application March 1'7, 1941, Serial No. 383,673 2 Claims. (CL 248-33) This invention relates to sign and card holders and it has particular reference to such a device for retaining price and sale cards, window display placards and the like.

. The principal object. of the invention is to provide a card holder whose construction is such' that it may be conveniently used as a placard as by scuffing or scratching. Hence, the card may be of any thickness and may be used many times. Moreover, the desired clamping action described is obtained with but a small part of the holder exposed on the display face of the card which is a desirable feature especially when the holder is employed for displaying cards attending delicate support in a show window, as a retaining means 7 for price and marker cards for shelves, bins and other merchandise containers and for similar uses and in any case, leaves the maximum area,

of the card retained thereby exposed for price markings, advertising matter or other indicia.

Another object of the invention is to provide a card retainer arranged so-that the bulk of the same is concealed by the card it holds in order that it will not detract from the matter appearing on the card and in addition, due to the peculiar construction of the holder, cards of various thicknesses may be used therein and on many occasions since there is nothing in the construction'of the holder to injure the card.

With the foregoing objects as paramount, the invention has particular reference to its salient features of construction and arrangement of parts which will become manifest as the description proceeds, taken in connection with the accompanying drawing, wherein:

Figure 1 is a perspective view of a card or sign holder constructed according to the invention.

Figure 2 is a front elevational view of the holder supporting a card, and

Figure 3 is a side view thereof. Continuing with a more detailed description of the drawing, the invention is'shown as being constructed of a single strip of resilient spring metal of any desired width and bent uppn itself to produce a tail portion III which, when the holder is to be used as a display easel, affords a base or support of sufficient weight or balance 7 as to hold a card H in the upright position shown.

The upper portion of the folded metal strip is bent abruptly upward and preferably rearwardly to aslight degree at a thence downward- 1y at b so that the folds l2 and I3 W111 lie relatively parallel. The under or lower portion of the tail l0 extends forwardly past the end of the fold I3 and terminates in a roll 14 in contiguous relation to the said end of fold l3.

It has been stated that the material of which the holder is constructed is resilient. This fact;

together with the fact that there are. no rough or exposed edges of any kind presented to the card II when the latter is inserted between the fold I 3 and roll I4, enables the card to be received and firmly held and without damage thereto merchandise such as jewelry and the like.

In order that the holder may be adapted to shelves supporting merchandise, the angle of the shelf defined by the forward edge and lower surface of the shelf is received by the angle of the holder formed by the fold l 2 and tail l0 and due again to the resiliency of the material of the holder, this angle may be formed into a right angle to conform to the angle of the shelf, after which a nail, screw or tack may be driven through aperture l5 into the under surface of the shelf to secure the holder thereto. When thus mounted, the upright portion of the holder lies against the leading edge of a shelf or bin to receive and firmly hold a card of conforming dimensions, as described previously.

Manifestly, the construction as shown and described is capable of some modification and such modification as may be construed to fall within the scope and meaning of. the appended claims is also considered to be within the spirit and intent of the invention.

What is claimed is:

1. As a new article of manufacture, a card holder comprising a resilient metal strip bent upon itself to define a support, the overlying portion of said support being turned abruptly upward forwardly and downwardly and terminating short of the underlying portion of said support, said underlying portion having its end turned upwardly and inwardly into a roll in con.

whereby to hold said downwardly bent portion undertension.

,, 2. As a new article of manufacture, a card and sign holder for display windows, shelves and the like comprising a resilient body formed to provide a base, said body having a portion extending abruptly upward above said base and downwardly toward the latter. the downwardly extending portion being parallel withand spaced from the upwardly extending portion to produce independent resiliency in the former, said body further having an inwardly rolled portion complementary to said downwardly extending portion and in contiguous relation to the latter whereby to define jointly with said downwardly extending portion, a means for frictionally gripping a card.

EWING H. TAYLOR. 

